Alexander Volik
For over 7 years, as part of in-house teams,
I’ve been launching and developing digital
products through design. During this
time, I have worked in both small
startups and large enterprises.
Currently based
in Tbilisi.
In my work,
I focus on people's
needs, context, business
goals. I aim to create a dialogue
with customers and solutions that
work, are easy to use, and have a nice
look and feel — not just form and function.
Experience
Renaissance Insurance
Mobile and web app / Healthtech / B2B2C
June 2024 — December 2025
An insurance group serving 5+ million clients. Our team worked on a mental health support service for businesses and individuals, offering the opportunity for self-guided activities as well as sessions with specialists.
See works
What we were working on:
— Improving core flows: specialist search, booking, sessions, post-session feedback and customer support
— Adding new content formats such as practices, meditations, tests, and quizzes, as well as self-help mechanics like a mental state tracker and psychological skills development courses
— Launching new sub-products and new session formats
— Increasing conversion to sign-up, session booking, and retention
— Running experiments on content engagement and cross-sell
My contributions:
— Turned early, abstract inputs into clear scope, hypotheses, and next steps
— Interviewed people to understand needs and pain points
— Collaborated with psychotherapy experts to design new mechanics, content, and products
— Mapped the future experience and key mechanics, explored a few possible directions
— Designed visual concepts
— Built prototypes with AI to validate ideas
— Conducted UX/UI tests
— Created motion design and Lottie animations
— Created illustrations, wrote UX copy, and optimized parts of the workflow with AI
Raiffeisen Bank
Main retail mobile app / Fintech / B2C
January 2021 — September 2023
One of the largest banks in Europe. Our team's primary focus was on user engagement, increasing their loyalty and non-core banking services.
See works
What we were working on:
Developing projects from scratch and improving existing ones, such a:
— Loyalty programs (cashback, travel, partner discounts)
— Service for receiving salary at any time
— Feature to view subscriptions
— Results of the year
— Premium banking
— Payments in services without using payment details
— Additional cards
— Stories
— Charity
My contributions:
— Together with a researcher, I ran customer development interviews during a new product launch
— Created UJM
— Contributed to shaping the team's strategy
— Collaborated with engineering teams from partner companies during project launches
— Built prototypes and formed hypotheses for usability tests
— Led art direction within the project and collaborated with a creative agency
— Shipped components to the mobile design system
— Contributed to defining the mobile product vision
— Helped implement the redesign across production interfaces
Raiffeisen Bank
Main company website / Fintech / B2C
August 2019 — December 2020
One of the largest banks in Europe. Our team worked on the development of the website as a platform, as well as tasks related to improving the sales funnels for banking products.
See works
What we were working on:
— Improving the conversion rates for product pages, application forms, calculators, and selectors for various banking products— Redesigning the website according to the company's new digital guidelines
— Migrating the website to new technologies so that the projects could be developed faster and more easily
— Developing an internal website builder that allows us to create landing pages and websites
— Working on an internal form builder
My contributions:
— Collaborated with marketing, brand, and other departments and teams across the company
— Worked closely with product analysts to plan and launch A/B/C tests
— Participated in the research
— Designed scalable website builder modules using the design system library
— Worked closely with engineers to build solutions with complex architecture, UI, and motion
— Designed the information architecture
— Contributed to shaping the company's digital guidelines
— Shipped components to the web design system
— Helped launch Fintech Design Conference website
Business Radar
Mobile app / Social / B2C, B2B
November 2017 — May 2019
A mobile social network for small and mid-size business owners to find partners and clients, share what they do, and grow through networking.
What we were working on:
Building the mobile product end-to-end, from core flows (discovery, chats, profiles) to monetization (subscriptions, classifieds) and growth loops
My contributions:
— Formulated hypotheses and validated them with the team
— Designed user flows and the product vision
— Created UI animations
— Worked with the CPO on discovery, prioritization, and release planning
— Created illustrations
— Contributed to branding
— Conducted guerrilla usability testing
Previously
I worked as a UX/UI designer at a studio for several months, and as an in-house graphic designer at a B2B hardware company for 3 years. Graduated from an art college with a degree in environmental design.